Andrea FryrearAgile Marketing User StoriesAgile marketing user stories are simply a customer-centric way of talking about the work we need to do. Using that definition,user stories…Nov 30, 20181Nov 30, 20181
Andrea FryrearDaily Standup for Agile Marketing Teams: Formats, Problems, and SolutionsWhat did you do yesterday?Nov 12, 2018Nov 12, 2018
Andrea FryrearAgile Marketing Roles and MeetingsA successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words…Oct 17, 2018Oct 17, 2018
Andrea FryrearState of Agile Marketing 2018Earlier this year our team at AgileSherpas conducted our first annual State of Agile Marketing survey in partnership with our friends over…Oct 1, 2018Oct 1, 2018
Andrea FryrearThe Problem with Projects (and the Agile Solution)Summer is officially over here in Colorado, which means my two school-aged kids have returned to their classrooms, and my home office has…Sep 10, 2018Sep 10, 2018
Andrea FryrearI’m a triathlete, whether I like it or not.Eight weeks ago I couldn’t swim.Aug 28, 2017Aug 28, 2017
Andrea FryrearAgile Marketing’s Deja Vu Moment: Why We Need Agile Content StrategyMar 30, 2017Mar 30, 2017
