Andrea FryrearAgile Marketing User StoriesAgile marketing user stories are simply a customer-centric way of talking about the work we need to do. Using that definition,user stories…7 min read·Nov 30, 2018--1--1
Andrea FryrearDaily Standup for Agile Marketing Teams: Formats, Problems, and SolutionsWhat did you do yesterday?10 min read·Nov 12, 2018----
Andrea FryrearAgile Marketing Roles and MeetingsA successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words…3 min read·Oct 17, 2018----
Andrea FryrearState of Agile Marketing 2018Earlier this year our team at AgileSherpas conducted our first annual State of Agile Marketing survey in partnership with our friends over…3 min read·Oct 1, 2018----
Andrea FryrearThe Problem with Projects (and the Agile Solution)Summer is officially over here in Colorado, which means my two school-aged kids have returned to their classrooms, and my home office has…7 min read·Sep 10, 2018----
Andrea FryrearI’m a triathlete, whether I like it or not.Eight weeks ago I couldn’t swim.5 min read·Aug 28, 2017----
Andrea FryrearAgile Marketing Takeaways from the 2017 State of Agile Report4 min read·Apr 21, 2017----
Andrea FryrearAgile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy5 min read·Mar 30, 2017----